Epstein agreed–as long as the band’s name also appeared prominently. Arbiter then proceeded to sketch a logo on a paper, making the “B” bigger than the rest of the letters, and extending the “T” in the way we all recognize today.
Then, for £5, Epstein paid Drum City to paint the logo on the bass drum. Arbiter gave the logo to a local sign painter, Eddie Stokes, who finalized the logo.
The logo stayed in that form until a performance at Paris’s Olympia Theater on February 4, 1964. Some people say that Starr has the original drum head, while others claim that McCartney has it.
The next logo, used for the first time in the drum kit at famous U.S. appearance on The Ed Sullivan Show on February 9, 1964, was slightly different and more powerful:
The logo, painted again by Stokes, occupied most of the drum’s face and used a bolder typeface. That logo was used for the band’s first U.S. tour.
After that, the logo evolved slightly seven times between 1963 and 1967. This was the final version of the logo in the last Ludwig black pearl drum kit that Starr used.
Later, during the filming of Let It Be, Starr got his last Beatles skin, set on a 22-inch Remo Weather Master with a Ludwig sticker on top.
The funny thing is that, having never appeared on any of the band’s original albums covers, a version of The Beatles’s logo that combined all the drum heads was only registered as a trademark by The Beatles company Apple Corps in the 1990s. This is about wringing profit out of every piece of Beatles-related property but, after learning that the logo was made virtually for free on top of a free drum kit, maybe they should have just, uh, let it be.